Most businesses in Sri Lanka are just understanding the importance of Search Engine Optimization applications and wide range of benefits they can bring to a business. But most lack the in-house capabilities and expertise to handle such an important aspect on their own. Therefore they tend to look for external resources who can offer their services as required to build an SEO strategy for the business. But finding the right professional is key to define the success. As a business owner, you must go through a careful selection process to make sure you are hiring the right SEO professional for the job.
Selecting The Right SEO Company
You can start your selection process among Search Engine Optimization experts in Sri Lanka through gathering a list of contacts who are operating within the island. You can start by asking known associates whether they could recommend any professional whom they have worked with before and would chose to work with in the future as well. If you require website development services as well, it would be a good thing to go online and check the website of the company itself to see how well they practice what they preach.
Once you have narrowed down your search to a few companies in Sri Lanka, you can begin a more detailed selection process. A good SEO firm will be able to provide samples of work, case studies and references which proves how they have effectively applied suitable SEO Services to cater to different needs of businesses. Focus on what was tried to be achieved and what sort of process had been applied for the purpose. In addition the following are some useful questions to ask the SEO professional.
- How long the company has been in business
- The workforce and team composition
- Pricing structures
- Monitoring and progress tracking mechanisms applied
Mistakes To Avoid In Sri Lanka
When you are long for a professional offering SEO Services in Sri Lanka, there are also a few common mistakes which should be avoided. Firstly try to stay away from agencies which guarantee number 1 placement within a very short period of time. Such almost immediate results are often created through illegal or unethical black hat techniques which often lead to penalization from search engines. Since the overall design plays an important role in the SEO strategy, the website must be optimized to create the best user experience. Therefore sites running entirely on flash and those having high loading times must be avoided.